There comes a point in life when success alone is no longer enough. The accomplishments, the awards, the milestones, and the victories are meaningful—but the greatest fulfillment often comes from using those blessings to lift someone else up.

That belief is at the heart of both Title IX Vineyards and Crush for a Cause Foundation. It is also why we are honored to support the incredible work being done by the Joy+Us Foundation, founded by ESPN sideline reporter and cancer survivor Holly Rowe and her son, McKylin.

For decades, Holly Rowe has been one of the most recognizable and respected voices in sports broadcasting. Millions know her from the sidelines of college football, basketball, softball, and some of the biggest sporting events in the world.

Some stories don’t begin in a vineyard—they begin on a field.

For Michele, the journey into the world of wine started thousands of miles away, while competing at the highest level of softball. As a member of the U.S. National Team, she spent years traveling back and forth between the United States and Japan— sometimes 8x a year back and forth as she balanced playing for Team USA and the international competition with her professional career playing for Toyota Shokki.

It was during those years abroad that something unexpected began to take root.

Imagine opening a bottle knowing that your purchase is helping create opportunities for women in athletics, education, leadership, and life. Imagine knowing that every glass helps support female athletes, scholarships, nonprofit initiatives, and organizations making a real difference. That’s what makes Title IX Wines different. Every bottle represents something bigger than wine. It represents opportunity. It represents equity.

Our wines celebrate remarkable female athletes and trailblazers while helping fund causes that empower the next generation through our Crush for a Cause Foundation.

The result? An incredible Napa Valley wine with an even better story.

“It opens up the possibility that this is the 40th anniversary of Title IX, and how that ruling has changed women’s sports. If you look back at the last couple of Olympics, and, obviously, ’96 in Atlanta, women’s team sports were just outstanding. We just saw it again this year. Women have more opportunities on the field to make a difference on their lives. We don’t always have the opportunity to go on and have those professional dreams, though. Olympics are often the peak of women’s careers.

“We saw that in London, it’s inspiring,” she said. “These women who competed there are basically a generation of female athletes who have come from moms who have also been in Title IX — especially in team sports. Those of us who were in that era, 1996 Olympians, our moms really didn’t get the benefit of Title IX. They were pre-Title IX women. Now we find a generation of women whose moms competed, and we see the difference it makes in a young girl’s life, to be able to compete in sports and have that camaraderie.”